















|
"We only sell trailers that we would tow ourselves, "reports Peter Armstrong,
owner of On the Road, Inc., a manufacturer of open trailers and distributor of several
different horse trailers. "The customer's satisfaction and safety are foremost. We know what
makes a good quality trailer and we wouldn't sell it if we wouldn't buy it."
Peter's convictions come after working as marine engineer and wielding a successful career
of designing open trailers. After extensive research into the construction of existing trailers,
Peter saw room for improvement in New England's trailer market and dug right in. The result is
a solid and unique Maine business that produces, distributes, and maintains only the best open
and closed trailers, horse trailers, hitch, snow plows, and truck equipment.
A full service trailer facility, On the Road, Inc., is located off route 90 in Warren,
Maine. Peter and his wife, Lauren, began the business in 1985, Lauren as the office manager
Peter as the designer and manufacturer of his increasingly popular open trailers which are
used to haul anything from tractors and unwieldy farm equipment to four-wheelers and
snowmobiles.
Peter designs his On the Road trailers to have a quality, ease of handling and longevity
that other open trailers lack. He uses an all-steel construction with minimal steel tubing
(since this is an easy place for water to become trapped and cause rust), extra gussets, and
a hemlock (rather than the standard ply wood) deck for easier maintenance. He also welds
more parts of the trailer and wraps the welds to create a superior overall strength.
The trailers serve as their own best advertisement. Peter relates that he
frequently fields phone calls from people who have seen his trailers out "on the road" and
are excited that they have finally found the type of trailer they are looking for
Peter's success with open trailers led him
to distribute closed cargo trailers and ultimately, in 1991 and after
many requests, horse trailers. On the Road, Inc. currently offers
Liberty, Merhow, Featherlite, Haulmark, Aluma, EZ Dumper, Venture,
and Load Rite boat trailers, covering a wide range of options to meet
every customer's needs. Basically if you need to tow it we have the
trailer for your needs.
Peter states firmly,. "I have a trailer for everybody and I give the best
price right in the beginning so that no one's time is wasted. All of our trailers are
discounted and we have in-store financing so the customer can have the trailer in an hour.
However, towing safety is one of our top concerns and we work to educate
the customer on the best trailer for their vehicle. We won't let someone drive out of here
with a trailer they can't safely haul."
On the Road's integrity and high standards of safety have led them to offer
trailers that vary in weight and size while maintaining ease of handling and accessibility.
Many trailer manufacturers have noted that more women purchase horse trailers than men and
that women are the primary handlers and haulers. Peter confirms this trend, stating,
"Ninety-five percent of our trailer sales are to women. They are concerned about their
horse's safety in the trailer and the value for their dollar. We offer the horse trailers
that meet those needs."
Take Liberty trailers, for example. These
quality trailers are an all-steel construction, which means strength
and durability as well as a relatively inexpensive price tag. Sizes
range from two-horse and up, with lots of options and the ability to
accommodate today's larger Warmblood sport horses.
Merhow trailers are built on a steel frame
but have an aluminum skin to help guard against rust for a longer life
and less maintenance. This aluminum skin has insulation between the
walls which keeps the horses cooler in the summer and warmer in the
winter while also providing a very quiet ride. Both Liberty and Merhow
trailers are padded on the interior with attention to softness and
smooth edges. The trailers are vented for effective air flow while the
suspensions provide a smooth and quiet ride.
All trailers distributed by On the Road, Inc. can be ordered with living
quarters, and the trailers are sent out for conversion to either Sierra or Show Time Conversions
in Indiana. Making themselves a complete trailer service facility, On the Road services and
maintains all trailers, even those they do not sell, and they also take trade-ins toward new
trailers.
On the Road must be doing something right.
When Peter opened his business 24 years ago, he had two people working
with him - now he has 20 employees; and a 20 to 30 percent growth
margin each year. When Lauren surrendered her duties as office manager
and bookkeeper in 1997, Peter hired Pam Mason to fill the void. Pam is
an active equestrian herself who rides dressage and is the proud owner
of a Thoroughbred stallion, Master Chips,
as well as an appendix mare, a Belgian, and two foals. Thanks to her experience trailering
MasteT Chips to shows, Pam can easily help customers find the trailer that suits their
needs.
Though the Armstrongs don't own any horses at the moment, Peter admits,
"Well, I know it's coming. My 20-year old daughter works at a private stable three days a week
in exchange for riding and she rides out of Hunter Hill Farm in Union. It's only a matter of
time."
It probably won't be long before Peter will be "on the road" himself, hauling
his daughter and her horse to the local shows, pulling only the highest quality trailer from
On the Road, Inc. and further strengthening his motto, "We won't sell it if we wouldn't
buy it"
BY HELEN PEPPE -- EQUINE JOURNAL, June 1999 vol. 12 No.2
On the Road, Inc.
P.O. Box 271, Rte. 90
Warren, ME 04864
(207) 273-3780
(207) 273-1780 Fax
© 2002-2007, On the Road, All Rights Reserved
|